UX research
Uncovering the real obstacles between Boulder County Arts Alliance and the people trying to use its services.
Context
I ran a research programme to identify the key challenges users faced while interacting with BCAA's services. Through interviews and usability testing, I surfaced pain points around service access and navigation that were not visible from the inside.
Those findings drove a set of design recommendations aimed at improving the overall customer journey and making the organisation's services more accessible. The deliverable was a prioritised set of actionable changes plus a proposed redesign focused on the digital interactions that were costing them the most.
Replace this link with your research file URL. The old site pointed here, so it is kept as a placeholder rather than dropped.